A paid acquisition system, launch funnel, and email sequences built specifically for dogbiz. 3 deliverables. All implementation-ready.
dogbiz has been helping R+ dog trainers build businesses since 2003. You have published three books. You speak at every major conference in the industry. The top names in dog training endorse you by name.
And every single lead comes from organic channels. Conferences, word of mouth, industry columns, and an Instagram account with 2,200 followers.
There is no Facebook Pixel on dogbizsuccess.com. No analytics. No retargeting. No paid ads. Your testimonial bank is deep enough to fuel a year of ad creative, but it is sitting on a WordPress page where only existing visitors see it.
You are the gold standard in dog training business coaching. This package gives you the system to reach every R+ trainer who does not know that yet.
15 minutes. No pitch. Just context on what we built and why.
Book a Call or email colin.d@crdmarketing.comClick each section below to expand the full breakdown
dogbiz has been in business since 2003. You have published three books. You speak at APDT, PPG, Clicker Expo, and Karen Pryor Academy events around the world. Terry Ryan calls you "the go-to place for business support." Kathy Sdao calls you "the absolute gold standard."
And every single lead comes from organic channels. Conferences. Word of mouth. Industry columns. Instagram with 2,200 followers. A YouTube channel with 747 subscribers.
There is no Facebook Pixel on dogbizsuccess.com. No Google Analytics. No tracking tools of any kind. No retargeting. No paid ads. Zero.
What this costs you:
Every R+ dog trainer who visits dogbizsuccess.com and does not sign up for THRIVE! is gone. You cannot reach them again. You cannot show them a testimonial from Patrice Kuiken breaking six figures. You cannot remind them that Jenn Fantasia quit her day job after joining. They visited once, left, and that was it.
Meanwhile, there are thousands of R+ dog trainers on Facebook and Instagram who have never heard of dogbiz. They are searching for help with pricing, marketing, burnout, and imposter syndrome. You have 20 years of answers to every one of those problems. But without paid acquisition, you only reach the ones who happen to find you through a conference, a friend, or a column in APDT Chronicle.
The fix:
Install a Facebook Pixel on dogbizsuccess.com today (takes 10 minutes). Start collecting audience data from your existing traffic immediately. Then run targeted ads to R+ dog trainers promoting THRIVE! Essentials at $35/month. Your testimonial bank alone is enough to fuel months of ad creative.
Here is the math. THRIVE! Essentials is $35/month. Average retention for a membership like this is typically 6-12 months. At 8 months, each member is worth $280. If your cost to acquire a member through ads is $50-80, you are profitable from month two.
You teach this. Josh Boutelle teaches "Facebook and Instagram Ads: The Ultimate Guide for Dog Businesses" at dogbiz University. The course exists. The knowledge exists. The audience exists. The ads do not.
THRIVE! Pro is your premium offering. $65/month, annual commitment, limited enrollment, opens once a year. Weekly live coaching, office hours, STRIVE! accountability teams, community, bonus workshops.
Right now the funnel looks like this: a prospect lands on dogbizsuccess.com/thrive, scrolls past Essentials, finds the THRIVE! Pro section, clicks "Save your spot on the THRIVE! Pro waitlist," and hits a form.
No dedicated landing page. No video walking through what Pro members get. No email sequence building anticipation before enrollment opens. No countdown. No social proof cascade during the open window.
What this costs you:
THRIVE! Pro has a waitlist because demand exceeds capacity. That is a good problem. But without a launch funnel, you are relying on the waitlist form alone to capture interest and convert when doors open.
The difference between "we emailed our waitlist and said doors are open" and "we ran a 2-week launch sequence with daily emails, social proof, and a deadline" is the difference between filling 30 seats and filling 60.
dogbizsuccess.com has two free lead magnets: "Running a Thriving Training Biz Guide" and "Starting Your Training Biz Checklist." Both have download CTAs on the homepage.
Someone downloads the guide. Then what?
We checked for ConvertKit, ActiveCampaign, Mailchimp, Drip, AWeber, Beehiiv, HubSpot, GoHighLevel, and every other standard email service provider. None detected on your site.
Every lead magnet download that does not receive a nurture sequence is a missed conversion. If 500 people download your guides per year and 3% convert to THRIVE! Essentials, that is 15 new members from email alone. At $280 LTV each, that is $4,200/year from a sequence you write once.
The fix: We wrote the full 5-email nurture sequence below.
1. Your audience is hyper-targetable. R+ dog trainers follow specific people (Jean Donaldson, Karen Pryor, Patricia McConnell), belong to specific organizations (APDT, PPG, CCPDT), use specific platforms (Kajabi, Teachable), and search for specific terms. Facebook and Instagram can reach them.
2. Your product is recurring revenue. THRIVE! Essentials at $35/month means every member you acquire keeps paying. Your customer acquisition cost pays off over months, not a single transaction.
3. Your testimonial bank is ad creative gold. "I went from 4 clients to 22" (Jennifer). "I broke 6 figures" (Patrice). "I quit my day job." "5-figure month" (Janice). "Only take clients three days a week" (Jenn). These are specific, named results. Most businesses spend thousands trying to get testimonials this good.
4. Your competition is not running ads either. Nobody in the R+ dog trainer business coaching space is spending on paid acquisition. First-mover advantage in a niche with zero ad competition means cheap CPMs and low CPAs.
5. You already teach it. Josh Boutelle runs the ads course at dogbiz U. The institutional knowledge is there.
Meta (Facebook + Instagram) first. Your audience lives on Facebook (dog training groups, APDT groups) and Instagram (trainers sharing client wins). Start here. Expand to YouTube later.
| Phase | Monthly Budget | Duration | Goal |
|---|---|---|---|
| Testing | $500-$1,000 | Months 1-2 | Test scripts, find winner |
| Scaling | $1,500-$3,000 | Months 3-6 | Scale winners, test new angles |
| Steady state | $2,000-$5,000 | Ongoing | Maintain profitable acquisition |
| Metric | Value |
|---|---|
| THRIVE! Essentials price | $35/month |
| Estimated avg retention | 8 months |
| Customer lifetime value | $280 |
| Target CPA | $50-$80 |
| Breakeven month | Month 2 |
| ROAS at $80 CPA | 3.5x over 8 months |
At $1,000/month ad spend with $80 CPA, you acquire 12-13 new members per month. At $280 LTV each, that is $3,500 in lifetime revenue per month of spend.
Format: Talking head, Veronica to camera. 45-60 seconds. Facebook/Instagram Reels + Stories.
Format: Talking head, Veronica or Tia to camera. 30-45 seconds. Facebook/Instagram Feed + Reels.
Format: Testimonial montage or single testimonial. 30-45 seconds. Facebook/Instagram Feed + Reels.
Format: Talking head, casual tone. 30-40 seconds. Facebook/Instagram Reels.
| Angle | Hook | Target Emotion | Best For |
|---|---|---|---|
| Authority | "You did not become a dog trainer to stare at spreadsheets" | Relief, trust | Cold audience |
| Pain Point | "If you feel guilty charging more than $75 an hour" | Recognition | Trainers struggling with pricing |
| Social Proof | "Jenn used to work 6 days a week" | Aspiration | Warm audience, retargeting |
| Self-Aware | "We have helped trainers for 20 years and most have never heard of us" | Curiosity | Cold audience |
Eyebrow: Limited Enrollment. Opens Once a Year.
Headline: Build a Dog Training Business That Works Three Days a Week
Subhead: THRIVE! Pro gives you weekly coaching, personalized guidance, and a community of R+ trainers who actually get it. Join the waitlist for the next enrollment window.
You know how to train dogs. That part comes naturally.
But pricing your services, filling your schedule, handling difficult clients, and keeping your own sanity while running a one-person business? Nobody taught you that in dog training school.
You end up working six days a week, charging less than you should, and wondering if this is really sustainable.
It is. You just need the business side to catch up with your training skills.
Weekly group coaching (live on Zoom) -- Every Thursday with Veronica, Gina, and Tia. Bring your questions. Get answers from coaches who have been in your shoes. Every session is recorded.
Office hours (1-on-1 with a dogbiz coach) -- Book a quick 1-on-1. No question is too small. This alone would cost $245 as a standalone consult.
STRIVE! accountability teams -- Small groups of trainers with similar goals. Regular check-ins. Real accountability.
The THRIVE! community -- Not a Facebook group full of hot takes. A judgment-free space where R+ trainers share wins, troubleshoot problems, and have each other's backs.
Everything in THRIVE! Essentials -- The full curriculum. On-demand resources. The success path. All of it.
Plus: Bonus workshops. Guest speakers. Exclusive dogbiz U courses. Deep discounts on all dogbiz products.
"THRIVE! Pro is the reason my business is up and running, supporting itself, and allowing me the funds to pursue the things that make me happy." -- Angela Bata
"I went from 4 clients last month to 22 this one, largely due to this group." -- Jennifer
"I only take clients three days per week now. It is so possible. And very freeing." -- Jenn
"Thanks to THRIVE! I have been growing income every single year. I have broken 6 figures." -- Patrice Kuiken, In Good Paws Dog Training, Denver, CO
$65/month (billed quarterly at $195) or $60/month (billed annually at $715, one month free).
Pro is an annual membership. Once you join, you are with us for the year.
When does enrollment open? Once a year. Join the waitlist and you will be the first to know.
What if I am brand new? Pro works for trainers at every stage. The coaching adapts to where you are.
I already have Essentials. Is Pro worth the upgrade? Essentials gives you the curriculum. Pro gives you the coaching to actually implement it.
I do not have time for weekly calls. Every session is recorded. Office hours are available for quick check-ins. Most members find that THRIVE! gives them MORE time by helping them work smarter.
Email 1 (immediately): "You are on the THRIVE! Pro waitlist." Welcome, brief overview of what Pro members get that Essentials members do not. Set expectation for a few emails with member stories.
Email 2 (Day 5): "She went from 4 clients to 22." Jennifer's story. The coaching sessions gave her a plan. The community gave her the push.
Email 3 (Day 10): "I do not have time for this." Address the top objection. Jenn went from six days a week to three. Amy finally took a vacation. Members work LESS after joining, not more.
Email 4 (Day 15): "Why some trainers grow faster than others." The pattern: fastest growth comes from support, not knowledge. Essentials is the map. Pro is the guide and the hiking group.
Email 5 (Day 20): "Enrollment is coming up." Quick note. You are on the list. Spots are limited. Last time, spots filled within the first week.
Triggered when someone downloads either the "Running a Thriving Training Biz Guide" or the "Starting Your Training Biz Checklist." Takes a new lead from "just downloaded a guide" to "ready to try THRIVE! Essentials at $35/month."
Subject: Your guide is on its way (plus the one thing most trainers skip)
Subject: The mistake that keeps trainers broke (and burned out)
Subject: "I quit my day job to focus on private training"
Subject: You probably can figure it out on your own
Subject: One more thing and then we will back off
Everything above is yours whether we work together or not. If you want us to implement the whole system, let's talk.
Book a 15-Minute Call or email colin.d@crdmarketing.com